Immigration New Zealand : Active Investor Migrants Brochure
Brief
During the Rugby World Cup campaign NZTE held a series of functions in the cities where the All Blacks were playing. These events were a good opportunity to promote investment in NZ business and the opportunities provided under the active investor migrant scheme.
A brochure was required for targeting potential active investor migrants. It was handed out at the events, aiming to arouse interest in the target audience and to encourage them to look for more information.
It needed to appear fairly sophisticated and a little quirky - to gain cut-through and ensure retention.
Design Solution
The main challenge was time! The project was briefed, designed, produced and delivered to France in six days to hit the deadline for distribution before the first event in Marseille on 7th September.
Lime interpreted the limited guidelines for use of the new Immigration New Zealand logo, balancing the old look with the new, to create a strong publication epitomising New Zealand as ‘a land of extraordinary opportunity’. A photoshoot was not an option, so selected photographs were manipulated and developed into multifaceted images.
Outcome
“Lime did a fabulous job for us. They met the brief and delivered a great looking and very targeted brochure within an extremely tight timeframe. It is too soon to assess the results but feedback from our NZTE partners was very positive. Working with such a tight timeframe often results in tensions but not so with Lime.”
Victoria Forrest, Marketing Manager, Department of Labour.
