Fire & Rescue Services ITO: Get Pumping Booklet
Brief
The Fire & Rescue Services Industry Training Organisation (FRSITO) wanted to raise awareness of the National Qualifications brigades could attain simply by doing their regular training.
Because brigades often include a dynamic mix of ages, personalities and training styles, the booklet needed broad appeal. The key to getting attention was to create something any member of a brigade could identify with.
Design Solution
The result was a personal insight to the Greymouth Volunteer Fire Brigade, arguably NZ's most successful volunteer brigade at making their training count. A photo shoot on location and interviews with many of the volunteers meant Lime got the 'inside' story.
The honest tone of the photography and copywriting has illustrated an example that other brigades around the country can identify with.
