Agriculture ITO : Generate Branding & Brochure
Brief
Formerly known as the 'Rural Leadership Development Programme' (RLDP), the first task to reinvigorate this self development programme for rural people was to find a new name that resonated with the target market. A fresh brand and brochure were the next steps in the process.
Design Solution
Lime assisted with the target market research through which the new name 'Generate' was borne. Growth, energy and inspiration were identified as key qualities by past participants. The logo captures these key qualities; the radiating waves suggest inspiration and communication (audio and aural) and also imply the rural context of the programme.
It was indicated through market research that photographs are the most effective means of conveying the message. Thus, for the brochure design the text took a back seat, allowing the photos to tell the story. A project-specific photo shoot complemented a selection of existing photos. The brochure was 4-fold, incorporating a tear off 'registration of interest' form.
Outcome
The brochure is fresh in the market place and there is no data available at present.
