Orchard Delight: Branding & Packaging
Brief
Rimu Foods required a brand and packaging concept to launch Orchard Delight, a range of high quality handmade jams. The look and feel needed to be unique within a saturated market and display the luxury, all-natural attributes of the product.
Design Solution
The jams are made in small batch sizes without any additives, so a boutique brand was created to reflect the superior quality and intense natural flavours. The packaging utilises bright colours and simple graphics, which appeal to the modern target market and contrast with the typical ‘country kitchen’ look of the competitors.
Outcome
Due to debut on supermarket shelves throughout the country from March onwards, feedback from grocery buyers has been extremely positive and pre-launch sales are already exceeding expectations.
