More Foods Rocket Fuel Sauce : DM
Brief
Rocket Fuel Sauce has established itself as a Kiwi cult classic, particularly in the Wellington region. More Foods was keen to capture more of the cafe market around the country so devised an offer targeted at cafe owners. Lime's brief was to create a direct mail piece that housed a bottle of sauce and presented the offer in a way that was too good to pass up.
Design Solution
More Foods had a reliable database of target cutomers which we utilised through a personalised letter, presenting the offer directly to the decision maker. The letter was printed on metallic silver paper, continuing the outer space 'sauce of the universe' theme, and wrapped around the bottle. A travel-safe black box, sealed with a sticker, completed the piece.
Outcome
More Foods report huge uptake of the promotion, with ongoing rollouts being staggered to accommodate demand. Rocket Fuel sauce is enjoying strong customer demand and attention as a result.
