Small Wonders : Branding and Collateral
Brief
Small Wonders, a Manawatu based company, specialises in holistic health by using the International CHEK Approach (Corrective Holistic Exercise Kinesiology) and HNLC (Holistic Nutrition and Lifestyle Coaching). Individual exercise, nutrition and lifestyle programmes are designed for clients addressing their physical, mental, emotional and spiritual health.
A brand redesign and repositioning exercise needed to be undertaken - designing a brand experience that portrays energy, fun and professionalism - as Small Wonders seeks to tap into the corporate market, providing holistic programmes for employees and corporates.
Design Solution
The simple clear design style helps demystify an enigmatic service and remove the potential fear factor in something so intangible. The four circles represent the four facets of Small Wonders’ service and a person’s well being: physical (green), mental (yellow), emotional (red) and spiritual (purple). The circles are transparent and all overlap, as do these facets of our lives.
The simplified circle and line symbols representing each key word reminds clients of the simple ‘small wonders’ that make up the bigger picture. Their simplicity also signifies the easy process. Being symmetrical, they symbolise balance and holism.
Outcome
“Lime Design has been with us every step of the way with this venture, and has given great support in technical and emotional facets. Our new logo and design work is now a great backbone to our business, and we are extremely grateful.”
Tony and Jackie Small, Small Wonders.
