Tui Early Learners: Branding, Brochure & Signage
Brief
Tui Early Learners is a new pre-school in Palmerston North with a focus on friendship, nurturing and learning.They required a brand to establish a unique identity within the community that portrayed the high quality of care that the centre was offering.
Design Solution
The logo was based on the simplistic graphic of a childs educational 'flash card'. A palette of complimentary colours was developed to keep the logo looking fresh and interesting. The road sign design was kept minimal and clean, allowing the strength of the logo to impart the Tui values.
The brochure uses collage-style illustrations, including a kowhai tree and flax bush complete with chortling tuis, to create an identity unique to Tui Early Learners.
Outcome
A local mail drop of the brochure was carried out in April and was so successful that all places were filled by the opening date of the centre in May.
